BuiltWith vs StoreCensus: Which Tool Wins for Shopify Sales and Data?
If you’ve ever tried to figure out which Shopify stores use a specific app, or which ones are high-revenue targets for outreach, you’ve probably come across BuiltWith.
It’s a solid tool for general web tech insights.
But if your focus is Shopify, DTC brands, and B2B sales, you’re going to hit a wall pretty fast.
That’s where StoreCensus comes in. It’s purpose-built for deep Shopify data, outbound workflows, and revenue segmentation.
This post will show you exactly when to use each tool and why StoreCensus is a smarter option for Shopify-specific sales, marketing, and research.
StoreCensus vs BuiltWith: Feature Comparison
| Feature | StoreCensus | BuiltWith |
|---|---|---|
| Shopify Focused | Yes | No (general websites) |
| Revenue Estimates | Yes | No |
| App Stack Filtering | Yes (multi-app filters) | Limited |
| Contact Data (via Apollo) | Yes | No |
| Filter by Country and Vertical | Yes | Partially |
| Export to CSV | Yes | Yes |
| Built for B2B Sales | Yes | No |
When to Use StoreCensus
Choose StoreCensus if you are:
- A sales rep building Shopify brand lead lists
- A Shopify app founder doing competitive install-gap analysis
- An agency targeting stores based on tech stack and revenue
- An investor or researcher doing market intelligence and segmentation
Example Use Cases
Example 1:
Find Shopify stores making over 1 million dollars per year that use Klaviyo and Loop but not Rebuy.
Example 2:
Export a list of US-based skincare brands on Shopify using Recharge, with decision-maker contact info.
You can run both of those filters inside StoreCensus in under 30 seconds. And you can export verified decision-maker contacts using the built-in Decision Maker Finder or the Apollo integration.
Try that in BuiltWith and you’ll get generic site data with no revenue insight and no contact details.
When BuiltWith Still Makes Sense
To be fair, BuiltWith is still useful if you need:
- Cross-platform web tech data across WordPress, Magento, WooCommerce, etc.
- A history of when a technology was added or dropped
- General web tech research beyond ecommerce
But if Shopify is your focus, StoreCensus is faster, cleaner, and way more actionable.
The Verdict
Use BuiltWith when you need generic data across the web.
Use StoreCensus when you need real, filtered, Shopify-specific sales intelligence that includes revenue data and decision-maker contacts.
Try StoreCensus for Free
You can preview any filter combination with live store data for free.
Ready to export contact data too?
Use the Decision Maker Finder or sync with Apollo to get verified emails and roles from any filtered list.
Frequently Asked Questions
Q: Can I use StoreCensus to find brands using or not using a specific app?
A: Yes. You can filter by any app on the Shopify App Store and combine with other criteria.
Q: How accurate is the revenue data?
A: It’s based on traffic, SKU count, AOV benchmarks, and cross-referenced tech stack signals. Updated weekly.
Q: Can I export Shopify stores with contact info?
A: Yes. You can export to CSV and use our Decision Maker Finder or Apollo sync to get founder, marketing, or growth contact details.
